You worked day and night and finally gave birth to your lovely app, and this is just the first step of your work. The priority of your next step is to increase app downloads by any possible means to make your app a viral. For now, some app stores, like Google play, are the homes of millions of apps, so how can you make sure that your app is the unique and catchy one for customers? Here are 12 tips for you to plug along and contribute to the success of your app.
A Proper Name
The name identifies the functions and characteristics of your app, and a compelling name is able to appeal customers to further know about your apps and easy to spread. In addition, the name should not connect with some negative meanings or things when customers see it at first sight. If so, customers will lose interests to go even further.
Rating and Reviews
Quality and a good reputation can be the free and best advertisements. When searching an app, the first thing that most people would do is to check the ratings and reviews left by the users who have already tried the app. These two factors affect the ranking in the app stores. We usually tend to glance over the top 20 to 50 apps in the store lists, thus it is very important to use some websites to gain good reviews and high ratings.
Right translation in app localization
When an existing app intends to expand its market in a new country, translation of app localization is involved. This translation consists of every detail things of the app, such as name, keywords, contents, screenshots and etc. During the translation process, times, language customs and technical phrases should be taken into consideration, and also changes of the original text are encouraged to cater for the target foreign customers.
Generally, the app stores allow the developers to describe their apps with a few keywords to make the store search engine quickly locate the particular app. A few surveys are needed to find the prevalent keywords by customers to search the apps with similar and same functions. It is imperative to choose impressive, related and refined keywords as the representatives of your apps.
Introduction of your team
The name, keywords, and any other detail description are vital to increasing app downloads, however, some introduction of the team may bring you unexpected outcomes. Customers attach great importance to the function and performance of your app, also, they want to know how your app come into being and the story about your teams. Use some pictures to demonstrate the work environment, workers and the whole process can attract some customers
Work with Other Developers
Cooperation with other developers to gain win-win outcomes in app promotion is a good way to increase app downloads for both parties. Add “other similar apps” in your promotion website can increase the app downloads of other apps and bring more customers for yourself.
Optimize The Quality of Your App
If your app has still low downloads after marketing enough, you have to consider optimizing your app’s quality. 85% users would like to install an app have high-valued content, including appealing icon and title, positive reviews, etc. In order to improve the quality of your app, the following tips for you to refer to:
- create an eye-catching icon
- Add the keywords in your title and subtitle
- Integrate main keywords in description
- Guide users to leave positive reviews and high ratings
- Create an appealing video about your app
These tips are the details of app store optimization(ASO), which can boost your app ranking in app stores in a very short time.
Make a video as user guide
It is a must to make a short video as the user guide. It is possible that a customer is interested in your app and satisfied with other things, but hesitates to download your app because he is afraid that your app may be too complex to use. In this case, a video as user guide is of great importance. It is better to make this video made by a professional agency. What’s more, financially supported, the subtitles should be translated into several languages for customers’ good.
Offer Tangible Benefits to Customers
Discounts or other tangible benefits are appealing for customers all the time. You can offer some racial discounts or give money to those customers who share your apps with a new user during some certain periods, such as Christmas, Valentine’s Day and Easter Day. This kind of promotion can benefit you in a long term and bring more customers.
Pay Attention to The Users
Most app developers would like to focus on the number of app downloads and ignore the feedback of users. Actually, analyzing the behaviors of users can help you get more downloads than before. Because you can learn about the preference and the needs of users easily from the reviews of your app. Thus, you can optimize your app according to this information so that generate millions of installs.
Social Media Outreach
Before advertising in some social media, you have to find the targeted users. Because you have not to spend your time in the part that is not related to your app. You should learn about the feature of your app carefully, and popularize it to the relevant platforms, like Facebook, Linkedin, Twitter, Youtube, Pinterest. But don’t just post some information and links, you should create some interesting description and reply the comments of users. This method can build a great relationship with users so that get more and more installs.
There are many methods to approach content marketing, but to start, you have to learn about your app carefully. The better you understand the goal and function of your app, the more you’ll get app downloads. About the platforms, you can write some high-valued blogs and posts to introduce your app to users. Also, you can publish some relevant information on some popular social media, just I mentioned at above. Adding some screenshots and videos of your app is a wonderful way to attract more users to read your post and install your app.
These 12 tips are extremely useful in increasing app downloads. And there are also many other tips to achieve this goal, the fast way is get the ASO job outsourced with app store optimization company. the last thing that we would like to mind is that be sure the technical support is always ready. An app is never good enough for demanding customers, so you must improve all the time to increase app downloads.