There is no one rule to help increase your app downloads. Once you have added your new app to the App Store or Google Play, you will have to implement a number of strategies and work continuously to increase your app downloads. Here are 5 things you should do to increase your app’s downloads.
1. Get More Reviews & High Ratings
When you have more number of positive reviews and more high ratings, it will have an impact on your app’s rankings and image. People naturally prefer downloading apps with higher ratings and better reviews. This factor easily translates into better user experience. Thus, your first goal should be to increase the number of positive reviews and ratings for your app.
2. More Downloads Means Even More App Downloads
The more downloads your app receives, the higher it will rank and this will further help increase the number of downloads. Besides the number of downloads, an increase in this number will also influence your app’s ranking. You should focus on maintaining a steady stream of downloads in order to improve your app’s further download performance in the app store.
3. Keyword Optimization
Conduct keyword research and find the right keywords to be used in the app description and title. Effective keyword optimization will help in improving your app’s ranking in the app store and further increase its downloads. Choose popular keyphrase combinations which are not used regularly.
Choose an app title that is relevant and has a good recall value. People should be able to know about your product by its name.
- Avoid names which are already in use. Conduct extensive research before choosing something that is unique.
- The name should be something that should instantly answer what your potential users are looking for. They shouldn’t have of scroll further down after reading your app’s name.
- It should be short, memorable and easy to spell.
App stores provide a long character limit. However, you should limit the app name to around 25 characters.
Similarly, your app’s description should be optimized using relevant keywords. It should also be written keeping in mind your potential users. The app description is similar to the meta description tag in SEO.
5. Offer Discounts
Offering special discounts is another strategy to help increase your app downloads. You can also use other apps to promote your specially discounted app. The more lucrative the offer, the higher the potential number of downloads you can expect to get.
6. Generate More Backlinks
Building high quality and relevant backlinks can also help in improving your app’s ranking and number of downloads. Especially Google Play store gives a lot of importance to backlinks. Make sure that the links are from relevant pages. You can create a website and list your app in other relevant pages where people are looking for your app.
So implement these 6 strategies and you will be able to improve your apps ranking and number of downloads. leave us a message if you have new ideas.